Website Privacy Policy

Your privacy is important to Percheron Capital and its affiliates (together, “Percheron,” “our,” “us,” “we” or “company”). To better protect your privacy, we are providing information explaining our online information practices.

This Privacy Policy describes how we gather and use information for visitors to this website, or investors who use our online investor portal. Please read this Privacy Policy carefully. This Privacy Policy generally does not address our privacy practices concerning any nonpublic personal information we collect from our investors, potential investors or employees (including prospective employees or contractors) through sources other than this website. Our practices related to nonpublic personal information we collect from our investors, potential investors or employees (including prospective employees or contractors) are addressed in separate policies.​

For the purposes of applicable EU laws, Percheron and its affiliated general partners and managing members will each be a data controller of any personal data collected by us. If you have any questions regarding our use of your personal data, or this Privacy Policy, please contact us at [email protected].

We rely on various legal bases under applicable data protection legislation in order to process your personal information, etc.), including our legitimate interests, contractual necessity and as required by law. We use the personal information we collect to operate our business, provide you with the services and products we offer, and perform essential business operations. We do not collect any special categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If we require your personal information due to a legal requirement or obligation or to perform a contract with you, we will make you aware of this at the time we collect your personal data, and the possible consequences of you failing to provide this personal data. Failure to provide this information means that we cannot provide our services or products to you. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

Further information about the legal bases under which we process your personal information is included in the section headed “How We Use Your Information.”

You do not need to take any action as a result of this Privacy Policy, but you do have certain rights as described below in the section headed “Data Protection Rights.”

The Information We Collect

Information you provide. In general, you can visit Percheron’s website without telling us who you are or revealing any personal data. We collect your personal data when you decide to interact with us, such as via email, post or phone. This personal data may include your name, email address, physical address, title, and telephone number. Depending on your interactions with us, we may also collect information, such as your home address, job title, employment position, telephone number, facsimile number, educational history, and the type of investor you are. Additionally, we may collect and retain a record of our communications with you. Please do not provide us with personal information that you do not want us to have.

If you join a video enabled meeting hosted by us, through technological platforms including, but not limited to, Zoom or Microsoft Teams (collectively, “Video Enabled Meeting(s)”), we may collect your personal data. Additionally, we may use Zoom’s AI Companion, Quil AI, or similar solutions (collectively, “AI Notetaking”) when you join a Video Enabled Meeting hosted by us for administrative notetaking purposes. When we activate AI Notetaking on our Video Enabled Meetings, AI Notetaking providers will record and transcribe conversations in order to prepare summaries of our discussions. We will use these summaries to improve our business processes. Video Enabled Meeting platforms and/or AI Notetaking providers may also use your personal data in de-identified and aggregate form to improve their products and services. We strongly advise you to carefully read the privacy policies of Video Enabled Meeting platforms and AI Notetaking providers before joining one of our meetings.

Information we collect from third parties: We may also collect information from third parties including your employer or funds or other third parties with whom you are associated, such as a resume received from a recruiting firm, background information received from a background check provider, information we view on social media, details obtained from publicly available lists of individuals or organizations, or information we receive for anti-money laundering purposes. We also collect information from business partners and vendors to support our provision of investment services. The data we collect from such third parties is often in aggregate form and not individually identifiable, though at times it may include personal information. We do not provide individual notice upon receipt of such personal information, and our receipt and use may be governed by these third parties.

Information we collect automatically: Percheron also collects certain information about your use of, and interaction with, this website, including information about how users are directed to this website and visitor paths through the website (which helps us improve website design and usefulness), unique visitors, and Internet Protocol (“IP”) addresses (used to improve our level of service and the content of Percheron’s website). We also collect certain information through cookies, described below. We may also collect certain technical information by other automated means (such as cookies, pixels, web server logs, web beacons and JavaScript).

Cookies: We use cookies in connection with the operation of this website. A “cookie” is a piece of information sent to your browser by a website you visit.

Types of Cookies Used. Percheron’s website uses the following technologies:

  • Strictly Necessary Cookies: We use session cookies to provide you with the services available through the website and to use some of their features. These cookies are served by Percheron and are essential for using and navigating the website. Without these cookies, basic functions of the website would not work. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how the website functions.
  • Functionality: We use session cookies to enhance the performance and functionality of the website. For example, we track a user’s filters so that when the user has filtered the page and clicks into a detail page (e.g., company description page), the back button takes the user back to the original filtered status instead of starting over. These cookies are not essential for using and navigating the website. However, without these cookies, certain functionality may become unavailable. You can block or delete these cookies by changing the browser settings as explained under the “Your Choices” section below.
  • Analytics: The website uses third-party analytics services provided by Google Analytics and ZoomInfo. These service providers use cookies to help the website analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by our third-party service providers. Our third-party service providers will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and for providing other services relating to website activity and internet usage. Our third-party service providers also may transfer this information to third parties where required to do so by law, or where such third parties process the information on behalf of our service providers.

Your Choices: ZoomInfo and Google Analytics collect the information described above pursuant to their privacy policies available at https://www.zoominfo.com/legal/privacy-policy and https://policies.google.com/privacy.

To block or delete cookies, or to withdraw your consent after accepting cookies, change the configuration of your browser to not accept cookies and delete any existing cookies. For more information on cookies and deletion of cookies, please visit: www.allaboutcookies.org.

Please note that if you limit the ability of the website to set cookies, you may be unable to access certain parts of the website and you may not be able to benefit from the full functionality of the website.

Do Not Track: The website does not presently recognize and respond to “do not track” signals. Should this change in the future, we will inform you through an updated version of this Privacy Policy.

How We Use Your Information

Communicating with you. It is in our legitimate business interests to use your personal data to respond to your requests and communicate with you about our activities, including to invite you to events we are hosting and fulfill your event registration request, send you announcements, updates, security alerts, support and administrative messages.

Improving, monitoring, personalizing, and protecting our website. It is in our legitimate business interests to use your personal data to improve and keep our website safe for our users. This includes understanding your needs and interests and personalizing your experience with the website and our communications; troubleshooting, testing, and research to keep our website secure; and investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.

Direct marketing. We may send you direct marketing communications as permitted by law, including by email. Except where consent is required, we undertake such marketing based on our legitimate business interests. Where we seek your consent, you may withdraw your consent at any time.

Compliance and protection. We may use your personal data to comply with legal obligations. It is in our legitimate business interests to use your personal data to defend us against legal claims or disputes, including to protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements and internal policies; prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.

How We Share Your Information

We do not sell information that we collect about you to third parties. We do not disclose the information we obtain about you through this website except as described in this Privacy Policy.

Unfortunately, the transmission of information and data via the Internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of any information or data transmitted to or through this website; any transmission of information or data by you to or through this website is at your sole risk. Depending on the nature of your relationship with us, we may disclose your information in the following circumstances:

  • To service providers, including analytics providers (e.g., ZoomInfo), providers of hosting, cloud services and other information technology services providers, and event service providers;
  • To third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy;
  • If we believe it is necessary to investigate, prevent, or take action regarding inappropriate or illegal activities, fraud, or situations involving potential threats to the safety of any person or property; and
  • If we believe it is necessary to investigate, prevent, or take action regarding abuse of the website’s infrastructure or the Internet in general.

We reserve the right to disclose your personal information as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator, national security, for the purposes of public importance or any other legal or investigatory process involving us. Should we, or any of our affiliated entities, be the subject of a takeover, divestment or acquisition, we may disclose your personal information to the new owner of the relevant business and their advisors based on our legitimate interest.

International Data Transfers

Percheron is based in the United States and the information collected through the website will be stored on servers located in the United States, and the data may be transmitted to our service providers supporting our business operations. The laws of the United States may not afford your information the same privacy rights as the country or jurisdiction in which you are located. When we engage in cross-border data transfers, we will seek to ensure that relevant safeguards are in place to afford adequate protection for personal data and we will seek to comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal data.

Data Protection Rights

Depending on your residency, you may have certain data subject rights. These rights vary by state and country, but they may include the right to:

Access. You have the right to ask for a copy of the personal information that we hold about you free of charge; however, we may charge a “reasonable fee,” if we think that your request is excessive, to help us cover the costs of locating the information you have requested.

Correction. You may notify us of changes to your personal information if it is inaccurate or needs to be updated.

Deletion. If you think that we should not be holding or processing your personal information anymore, you may request that we delete it. Please note that this may not always be possible due to legal obligations.

Restrictions on use. You may request that we stop processing your personal information (other than storing it), if: (i) you contest the accuracy of it (until the accuracy is verified); (ii) you believe the processing is against the law; (iii) you believe that we no longer need your data for the purposes for which it was collected, but you still need your data to establish or defend a legal claim; or (iv) you object to the processing, and we are verifying whether our legitimate grounds to process your personal information, override your own rights.

Object. You have the right to object to processing, including: (i) for direct marketing; (ii) for research or statistical purposes; or (iii) where processing is based on legitimate interests.

Portability. If you wish to transfer your personal information to another organization (and certain conditions are satisfied), you may ask us to do so, and we will send it directly if we have the technical means.

Withdrawal of consent. If you previously gave us your consent (by a clear affirmative action) to allow us to process your personal information for a particular purpose, but you no longer wish to consent to us doing so, you can contact us to let us know that you withdraw that consent.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at [email protected].

Data Retention

We will keep your personal data for as long as reasonably necessary for the purposes described in this Privacy Policy, for as long as we have a legitimate business need to do so, or as required by law (e.g., for tax, legal, accounting or other purposes), whichever is the longer.

To determine the appropriate retention period for your personal data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Children

This website is only intended for individuals who are at least 16 years of age. We do not knowingly encourage or solicit visitors to this website who are under the age of 16 or knowingly collect personal information from anyone under the age of 16 without parental consent. If a minor under 16 has provided personally identifiable information to us through the website, a parent or guardian may inform us of that fact using the contact information below, and we will use commercially reasonable efforts to delete it from our database, subject to applicable law and this Privacy Policy.

Privacy Policy Changes

Percheron keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on January 1, 2025.

Contact Us

If you have any questions about Percheron's privacy policy or the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: [email protected]

Call us: 415.738.4340

Or write to us at: 1 Letterman Drive, Building C, Suite CP-500, San Francisco, CA 94129