Website Privacy Policy

Your privacy is important to Percheron Capital and its affiliates (together, “Percheron,” “our,” “us,” “we” or “company”). To better protect your privacy, we are providing information explaining our online information practices.

This Privacy Policy applies to (i) personal information collected via this website; (ii) information that we collect from you when you interact with Percheron on phone or video calls, at events, or in other contexts, as described below; and (iii) information that Percheron collects from other “third party” sources in the course of normal course business activities, such as managing its portfolio of investments and consideration of new investments. Please read this Privacy Policy carefully.

Investors and limited partners in Percheron funds receive a separate Investor Privacy Notice that describes how we process information about them. In the event of any conflict with our Investor Privacy Notice, the terms of the Investor Privacy Notice will control. Individuals who are residents of California should also refer to the California Residents section of this Privacy Policy for additional information applicable to them.

For the purposes of applicable EU laws, Percheron and its affiliated general partners and managing members will each be a data controller of any personal data collected by us. If you have any questions regarding our use of your personal data, or this Privacy Policy, please contact us at [email protected].

We rely on various legal bases under applicable data protection legislation in order to process your personal information, etc.), including our legitimate interests, contractual necessity and as required by law. We use the personal information we collect to operate our business, provide you with the services and products we offer, and perform essential business operations. We do not collect any special categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If we require your personal information due to a legal requirement or obligation or to perform a contract with you, we will make you aware of this at the time we collect your personal data, and the possible consequences of you failing to provide this personal data. Failure to provide this information means that we cannot provide our services or products to you. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

Further information about the legal bases under which we process your personal information is included in the section headed “How We Use Your Information.”

You do not need to take any action as a result of this Privacy Policy, but you do have certain rights as described below in the section headed “Data Protection Rights.”

The Information We Collect

Information you provide. In general, you can visit Percheron’s website without telling us who you are or revealing any personal data. We collect your personal data when you decide to interact with us, such as via email, post or phone. This personal data may include your name, email address, physical address, title, and telephone number. Depending on your interactions with us, we may also collect information, such as your home address, job title, employment position, telephone number, facsimile number, educational history, and the type of investor you are. Additionally, we may collect and retain a record of our communications with you. Please do not provide us with personal information that you do not want us to have.

If you join a video enabled meeting hosted by us, through technological platforms including, but not limited to, Zoom or Microsoft Teams (collectively, “Video Enabled Meeting(s)”), we may collect your personal data. Additionally, we may use Zoom’s AI Companion, Quil AI, or similar solutions (collectively, “AI Notetaking”) when you join a Video Enabled Meeting hosted by us for administrative notetaking purposes. When we activate AI Notetaking on our Video Enabled Meetings, AI Notetaking providers will record and transcribe conversations in order to prepare summaries of our discussions. We will use these summaries to improve our business processes. Video Enabled Meeting platforms and/or AI Notetaking providers may also use your personal data in de-identified and aggregate form to improve their products and services. We strongly advise you to carefully read the privacy policies of Video Enabled Meeting platforms and AI Notetaking providers before joining one of our meetings.

Information we collect from third parties and publicly available sources. We may also collect information from third parties, including publicly available sources, including your employer or funds or other third parties with whom you are associated, such as a resume received from a recruiting firm, background information received from a background check provider, information we view on social media, details obtained from publicly available lists of individuals or organizations, or information we receive for anti-money laundering purposes. We also collect information from business partners and vendors to support our provision of investment services. We also collect information in relation to companies that we are evaluating in connection with a potential investment in or purchase of such companies. In this situation, your personal data may be provided to us by third parties involved in that potential transaction (including the target of any investment), from publicly available sources, or through your engagement with our electronic communications. The data we collect from such third parties is often in aggregate form and not individually identifiable, though at times it may include personal information. We do not provide individual notice upon receipt of such personal information, and our receipt and use may be governed by these third parties.

Information we collect automatically: Percheron also collects certain information about your use of, and interaction with, this website and certain electronic communications you receive from us, including information about how users are directed to this website and visitor paths through the website (which helps us improve website design and usefulness), unique visitors, and Internet Protocol (“IP”) addresses (used to improve our level of service and the content of Percheron’s website). We also collect certain information through cookies, described below. We may also collect certain technical information by other automated means (such as cookies, pixels, web server logs, web beacons and JavaScript).

Cookies: We use cookies in connection with the operation of this website and certain electronic communications you receive from us. A “cookie” is a piece of information sent to your browser by a website you visit.

Types of Cookies Used. Percheron  uses the following technologies:

  • Strictly Necessary Cookies: We use session cookies to provide you with the services available through the website and to use some of their features. These cookies are served by Percheron and are essential for using and navigating the website. Without these cookies, basic functions of the website would not work. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how the website functions.
  • Functionality: We use session cookies to enhance the performance and functionality of the website. For example, we track a user’s filters so that when the user has filtered the page and clicks into a detail page (e.g., company description page), the back button takes the user back to the original filtered status instead of starting over. These cookies are not essential for using and navigating the website. However, without these cookies, certain functionality may become unavailable. You can block or delete these cookies by changing the browser settings as explained under the “Your Choices” section below.
  • Analytics: The website uses third-party analytics services provided by Google Analytics and ZoomInfo. Additionally, certain of our electronic communications may use third-party analytic services to track the effectiveness of advertising campaigns provided by SalesLoft or Ingage. These service providers use cookies to help Percheron analyze how users engage with us. The information generated by the cookie  (including your IP address, geolocation data, session replay data, identifiers such as unique personal identifier, IP address, email address, account name and others, and internet or other electronic network activity information, including, but not limited to, information regarding a consumer’s interaction with a website, application) will be transmitted to and stored by us and our third-party service providers. Our third-party service providers will use this information for the purpose of evaluating your use of the website or engagement with certain of our electronic communications, compiling reports on website activity for website operators and for providing other services relating to website activity and internet usage. Our third-party service providers also may transfer this information to third parties where required to do so by law, or where such third parties process the information on behalf of our service providers.

Your Choices. ZoomInfo, Google Analytics, SalesLoft, and Ingage collect the information described above pursuant to their privacy policies available at https://www.zoominfo.com/legal/privacy-policy  https://policies.google.com/privacy https://www.salesloft.com/legal/privacy-notice and https://ingage.io/privacy-policy/.

To block or delete cookies, or to withdraw your consent after accepting cookies, change the configuration of your browser to not accept cookies and delete any existing cookies. For more information on cookies and deletion of cookies, please visit: www.allaboutcookies.org.

Please note that if you limit the ability of the website to set cookies, you may be unable to access certain parts of the website and you may not be able to benefit from the full functionality of the website.

Do Not Track: The website does not presently recognize and respond to “do not track” signals. Should this change in the future, we will inform you through an updated version of this Privacy Policy.

How We Use Your Information

Communicating with you. It is in our legitimate business interests to use your personal data to respond to your requests and communicate with you about our activities, including to invite you to events we are hosting and fulfill your event registration request, send you announcements, updates, security alerts, support and administrative messages.

Improving, monitoring, personalizing, and protecting our website. It is in our legitimate business interests to use your personal data to improve and keep our website safe for our users. This includes understanding your needs and interests and personalizing your experience with the website and our communications; troubleshooting, testing, and research to keep our website secure; and investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.

Direct marketing. We may send you direct marketing communications as permitted by law, including by email. Except where consent is required, we undertake such marketing based on our legitimate business interests. Where we seek your consent, you may withdraw your consent at any time.

Compliance and protection. We may use your personal data to comply with legal obligations. It is in our legitimate business interests to use your personal data to defend us against legal claims or disputes, including to protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements and internal policies; prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.

How We Share Your Information

We do not sell information that we collect about you to third parties. We do not disclose the information we obtain about you through this website except as described in this Privacy Policy.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Unfortunately, the transmission of information and data via the Internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of any information or data transmitted to or through this website; any transmission of information or data by you to or through this website is at your sole risk. Depending on the nature of your relationship with us, we may disclose your information in the following circumstances:

  • To service providers, including analytics providers (e.g., ZoomInfo), providers of hosting, cloud services and other information technology services providers, and event service providers;
  • To third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy;
  • If we believe it is necessary to investigate, prevent, or take action regarding inappropriate or illegal activities, fraud, or situations involving potential threats to the safety of any person or property; and
  • If we believe it is necessary to investigate, prevent, or take action regarding abuse of the website’s infrastructure or the Internet in general.

We reserve the right to disclose your personal information as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator, national security, for the purposes of public importance or any other legal or investigatory process involving us. Should we, or any of our affiliated entities, be the subject of a takeover, divestment or acquisition, we may disclose your personal information to the new owner of the relevant business and their advisors based on our legitimate interest.

International Data Transfers

Percheron is based in the United States and the information collected through the website will be stored on servers located in the United States, and the data may be transmitted to our service providers supporting our business operations. The laws of the United States may not afford your information the same privacy rights as the country or jurisdiction in which you are located. When we engage in cross-border data transfers, we will seek to ensure that relevant safeguards are in place to afford adequate protection for personal data and we will seek to comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal data.

Data Protection Rights

Depending on your residency, you may have certain data subject rights. These rights vary by state and country, but they may include the right to:

Access. You have the right to ask for a copy of the personal information that we hold about you free of charge; however, we may charge a “reasonable fee,” if we think that your request is excessive, to help us cover the costs of locating the information you have requested.

Correction. You may notify us of changes to your personal information if it is inaccurate or needs to be updated.

Deletion. If you think that we should not be holding or processing your personal information anymore, you may request that we delete it. Please note that this may not always be possible due to legal obligations.

Restrictions on use. You may request that we stop processing your personal information (other than storing it), if: (i) you contest the accuracy of it (until the accuracy is verified); (ii) you believe the processing is against the law; (iii) you believe that we no longer need your data for the purposes for which it was collected, but you still need your data to establish or defend a legal claim; or (iv) you object to the processing, and we are verifying whether our legitimate grounds to process your personal information, override your own rights.

Object. You have the right to object to processing, including: (i) for direct marketing; (ii) for research or statistical purposes; or (iii) where processing is based on legitimate interests.

Portability. If you wish to transfer your personal information to another organization (and certain conditions are satisfied), you may ask us to do so, and we will send it directly if we have the technical means.

Withdrawal of consent. If you previously gave us your consent (by a clear affirmative action) to allow us to process your personal information for a particular purpose, but you no longer wish to consent to us doing so, you can contact us to let us know that you withdraw that consent.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at [email protected].

Data Retention

We will keep your personal data for as long as reasonably necessary for the purposes described in this Privacy Policy, for as long as we have a legitimate business need to do so, or as required by law (e.g., for tax, legal, accounting or other purposes), whichever is the longer.

To determine the appropriate retention period for your personal data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Children

This website is only intended for individuals who are at least 16 years of age. We do not knowingly encourage or solicit visitors to this website who are under the age of 16 or knowingly collect personal information from anyone under the age of 16 without parental consent. If a minor under 16 has provided personally identifiable information to us through the website, a parent or guardian may inform us of that fact using the contact information below, and we will use commercially reasonable efforts to delete it from our database, subject to applicable law and this Privacy Policy.

Privacy Policy Changes

Percheron keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on February 25, 2025.

Contact Us

If you have any questions about Percheron's privacy policy or the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: [email protected]

Call us: 415.738.4340

Or write to us at: 1 Letterman Drive, Building C, Suite CP-500, San Francisco, CA 94129

CALIFORNIA PRIVACY NOTICE

This California Privacy Notice (“Notice”) applies solely for California residents and supplements our Privacy Policy. It explains how we collect, use, and disclose your personal information and how to exercise your rights under the California Consumer Privacy Act, as amended (“CCPA”). This Notice applies to (i) personal information collected via this website; (ii) information that we collect from you when you interact with Percheron on phone or video calls, at events, or in other contexts, as described below; and (iii) information that Percheron collects from other “third party” sources in the course of normal course business activities, such as managing its portfolio of investments and consideration of new investments. Information required to be disclosed to California residents under the CCPA regarding the collection of their personal information that is not set forth in this California Privacy Policy is otherwise set forth in the Privacy Policy above.

If you are an investor in a Percheron fund, then our Investor Privacy Notice is applicable to you and the information we may collect in the course of providing financial services to you.

1. Categories of Personal Information We May Collect About You.  We may collect the following categories of personal information about you online or offline. The types of personal information we collect about you depends on the nature of your interaction with us. We do not knowingly collect or solicit personal information from anyone under the age of 16.

  • Identifiers: identifiers such as a real name, alias, postal address, telephone number, unique personal identifier (such as a device identifier, cookies, beacons, pixel tags, mobile ad identifiers and similar technology, unique pseudonym, or user alias), online identifier, internet protocol address, email address, account name, Social Security number, driver’s license number, passport number, tax identification number, and other similar identifiers
  • Additional Data Subject to Cal. Civ. Code § 1798.80: signature, state identification card number, education, bank account number, and other financial information
  • Protected Classifications: characteristics of protected classifications under California or federal law, such as race, color, national origin, age, sexual orientation, gender, marital status or citizenship status
  • Employment and Educational Information: professional or employment-related information, which may include employment and education history, occupation, title, and employer information
  • Inferences: information that can create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes
  • Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
  • Commercial information: such as account data, financial products or investment services purchased, obtained, or considered, and other investing or consuming histories or tendencies
  • Geolocation Data: data related physical location or movements

Some of the information we collect about you, such as racial or ethnicity information, may be considered “sensitive personal information” under CCPA.

We may use the categories of personal information listed above for certain business or commercial purposes, such as: 

  • Communicating with you;
  • Responding to your requests;
  • Marketing to you;
  • Organizing and conducting surveys or assessments sponsored by us on behalf of our portfolio companies;
  • Improving or enhancing our services;
  • Enhancing the functionality of our website;
  • Training our employees, agents, associates, and partners;
  • Promoting systems and data security;
  • Assisting our portfolio companies to identify qualified employment candidates;
  • Performing other business purposes; and
  • For responding to court orders and legal investigations and other customary uses in connection with the activities of our investment funds

2. Sources of Personal Information.  We may obtain personal information about you from various sources, as described in “The Information We Collect” section of our Privacy Policy.

3. Sharing of Personal Information. We may share your personal information with certain categories of third parties, as described in the “How We Share Your Information” section of our Privacy Policy.

4. California Consumer Privacy Rights.  You have certain choices regarding our use and disclosure of your personal information, as described below.

  • Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices;
  • Right to Correct: You have the right to request that we correct inaccurate Personal Information that we maintain about you;
  • Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected from you;
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To submit an access or deletion request please contact us at [email protected]. 

To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request.  If you designate an authorized agent to make an access or deletion request on your behalf, we may require you to provide the authorized agent written permission to do so, and (2) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).

5. California Shine the Light Disclosure: California’s “Shine the Light” law permits California residents to annually request and obtain information free of charge about what Personal Information is disclosed to third parties for direct marketing purposes in the preceding calendar year. We do not distribute your personal information to outside parties without your consent for their direct marketing.