2021

The Opportunity

Big Brand Tire & Service stood out to Percheron as an exceptional businesses in the attractive non-discretionary automotive service industry. With 20 high-quality locations in California, leading unit economics, strong operations and proprietary EDGE Intelligence operating system, Big Brand had a fantastic foundation and Percheron knew its playbook could transform the business into a market leader

  • People
  • Technology
  • Financial Profile

Over 10x Revenue Growth and 80+ Acquisitions in 5 Years*

Locations

At Acquisition
20
Today
~350

States

At Acquisition
1
Today
18

Employees

At Acquisition
~250
Today
~2,500
  • At Acquisition
  • Today

Partnership Story

Discover Big Brand Tire & Service's story of rapid scale and outsized results, powered by EDGE Intelligence

"Percheron has done everything they promised to do and more. It's exciting to partner with their team, it's exciting to see how energized the Big Brand team is, and it's exciting to see our name all over the country." – Greg Robinson, Big Brand Board Member and Former Owner

Recent News

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Revenue Growth is presented as revenue from March 2021 to December 2025. Number of acquisitions is presented as acquisitions from March 2021 to February 2026. At Acquisition is defined as March 2021. Today is defined as March 2026. Data is subject to change without notice.