2021

The Opportunity

Big Brand Tire & Service stood out to Percheron as an exceptional businesses in the attractive non-discretionary automotive service industry. With 20 high-quality locations in California, leading unit economics, strong operations and proprietary EDGE Intelligence operating system, Big Brand had a fantastic foundation and Percheron knew its playbook could transform the business into a market leader

  • People
  • Technology
  • Financial Profile

10x Revenue Growth In 4 Years*

Locations

At Acquisition
20
Today
~300

States

At Acquisition
1
Today
10

Employees

At Acquisition
~250
Today
~2,500
  • At Acquisition
  • Today

The Big Brand Story: Support, Speed, Scale

Hear how Percheron's partnership with Big Brand helped support the company's exceptional growth

"Percheron has done everything they promised to do and more. It's exciting to partner with their team, it's exciting to see how energized the Big Brand team is, and it's exciting to see our name all over the country." – Greg Robinson, Big Brand Board Member and Former Owner

Recent News

Big Brand

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Revenue Growth is presented as revenue from March 2021 to August 2025. Data is subject to change without notice. At Acquisition is defined as March 2021. Today is defined as August 2025. Data is subject to change without notice.